MIR Vice President Talks “Edgy” Travel in TravelAge West
MIR vice president Annie Lucas was recently interviewed in TravelAge West about traveling to off-the-beaten-path destinations. MIR’s specialized expertise with destinations that ordinary travelers may be wary of were highlighted in the article, as well as the extra lengths MIR’s travel specialists go to ensure that clients have a trip tailored to their pace and expectations.
“We try to make a region that most people are intimidated by accessible,” Lucas said. “That’s been our goal since the very beginning.”
MIR’s buyers tend to be “country-collectors,” Lucas says — savvy, experienced consumers looking for a unique experience far from the well-trodden path. However, that’s not to say that these destinations are off-limits to the more mainstream buyer; at MIR, special accommodations and customizations can be made for families with children, multigenerational groups or clients who take things at a slower pace.
PUBLISHED: April 1, 2018